The concept of a business building a brand for itself is a pretty common idea today. Most, if not all, businesses are branded, and they make money by developing those brands.
So why can’t people do the same thing?
Personal branding is an action in people’s lives where they take an active role. A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself.
Also, personal brand allows a person to self-manage their life without having to depend on others. A person’s brand is an important part of a person’s career.
Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future.
In this article, we’ll find exactly what a personal brand is as well as why it’s worth developing.
What Is Personal Branding?
If you Google your name, what comes up?
If the answer is “nothing”, you probably haven’t spent much time developing your personal brand.
You have to take your time to develop my brand through my online presence. You have to create social media profiles on all the relevant sites such as LinkedIn and Twitter.
You have to create a descriptive author bio on my employer website and you have spend time creating blog posts and then looking for guest posting opportunities on other websites where I can also create an author bio.
Your voice and photo should be consistent throughout all these sites so there’s no mistaking that it’s the same person regardless of which link you click.
Some people choose to develop a logo and theme for their personal brand (take Oprah, for example) and they’ll ensure that those logos and colors are also consistent within every page that includes their name.
Developing a personal brand takes work, and it’s not going to happen overnight. But once you do it, the benefits are endless.
Here are 5 reasons about why you should consider building your personal brand more seriously.
1. It Helps You Stand Out From the Crowd
A personal brand is a great way to demonstrate your skills and knowledge about a particular subject or field.
You might be much more knowledgeable than Deepak Kanakraju next to you, but if someone Googles your name and Deepak Kanakraju’s and Deepak is the one with a personal brand and professional online presence, he’s going to look better than you.
It also establishes trusts to the colleagues. Having a personal brand also creates intentions that are clear and genuine, which are key in fostering trust.
People will feel more comfortable when they can guess what a person can do. When people are aware of a person’s energy source, they will feel at ease in letting him or her be in charge of their needs. Even handing out business cards wouldn’t be a problem if people already put their trust in the person.
Building a brand is your chance to show your audience what you know and why you know it, and it will help set you apart from others who might be vying for the same opportunities but who haven’t taken the time to build their own personal brand.
2. It Leads to Opportunities
A strong personal brand will lead to a multitude of opportunities, including:
- Job interviews.
- Speaking engagements.
- Networking opportunities.
Personal branding helps a person build connections in different fields and their areas of specialty. There is no limit to personal branding. It can go beyond the digital world. Once a person builds his reputation, it will help them to get more exposure like speaking events. With the help of these events, he can start collecting low-cost business cards to work on possible leads and connections.
A personal brand is the building blocks that will lead to success for your future. It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career.
3. Gives Authenticity and Builds Confidence in an Individual
A personal brand comes from passion, skills, goals, and values. It is a result of a person’s hunt for fulfillment and meaning. It helps a person grow from something that he or she believes to be authentic, which can also help him or her in fulfilling things in life easier. A person’s life will revolve around work while prioritizing strengths and taking advantage of the talents that brings him or her joy.
Due to the authenticity, it helps in minimizing & improving the weaknesses. Individuals can also gain confidence while they are developing their brand. The gain of confidence will come from their positive qualities and strengths that they could share publicly. If people know that they have something which they can offer, their self-esteem will soar. A well done personal branding will emphasize the strengths of an individual and can give direction as to where he or she can use those strengths.
4. Builds Credibility and Trust in the Target Audience
Many people, especially those of the millennial generation, don’t trust larger businesses that utilize traditional advertising.
Personal branding aids a person in establishing his name as a thought leader and expert in his area of specialty. It helps in gaining recognition in their area of expertise. A person also builds a lasting impression and a self-reward for the individuality itself. Admiration, respect, and trust will come along with a person’s name.
People will perceive a person as an expert if he or she is more visible to their target audience.
People are much more likely to buy from, and listen to, someone who looks, talks, and acts like them as opposed to a large corporation.
So if you build your brand like a business, but still maintain a personal front, you’re guaranteed to inspire trust amongst your audience.
5. Someone Is Always Going to Be Screening You Online
Whether you’re applying for college, for an entry-level job, or for your future career, someone is going to be Googling your name.
Some employers will expect you to have an online presence, whereas others just want to ensure you don’t have a poor reputation online.
But regardless, it’s better to control the results that appear in the SERPs as opposed to leaving them up to chance.
Developing a personal brand is a great way to show potential employers that you’ve worked hard to build a positive reputation online.
To summarize Personal Branding offers numerous benefits to a person’s life and career. Also, it helps in building confidence while gaining trust, authenticity, and credibility. Hopefully, you’re able to see the value and importance in developing a personal brand.